3 Ways to Advertise a Real Estate Business

Jeff Romero
3 min readMar 7, 2023

As a real estate company owner, you are always looking for ways to stand out from the competition and attract new clients. One of the most effective ways to do this is through online advertising. However, with so many options available, it can be difficult to determine which methods will yield the best results.

Here are the top three ways to advertise your real estate company:

1. Social Media Advertising

Social media has become an essential part of our daily lives, and as a result, it has become one of the most powerful marketing tools for businesses. Advertising on social media platforms such as Facebook and Instagram allows you to target specific demographics based on factors such as age, location, interests, and behaviors.

One of the biggest advantages of social media advertising is that it can be more cost-effective than traditional forms of advertising like print ads or billboards. You can control your budget by setting limits on how much you spend per day or per campaign.

Another benefit of social media advertising is that it allows you to engage directly with potential clients through comments and messages. This can help build trust and establish relationships with potential buyers or sellers.

Lastly, most social media profiles are free to create. There’s really no reason to not set your business up on various social media sites.

2. Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of optimizing your website content in order to improve its ranking in search engine results pages (SERPs). This means that when someone searches for relevant keywords related to your business, your website will appear higher up in their search results.

By optimizing your website for SEO, you can increase visibility among potential clients who are actively searching for properties online. This not only helps drive traffic to your site but also increases the likelihood of generating leads.

To improve SEO rankings, focus on creating high-quality content that is optimized for relevant keywords related to real estate in your area. Make sure your website is user-friendly and easy to navigate by providing clear calls-to-action (CTAs) that encourage visitors to contact you or schedule a consultation.

For a list of more tips, see my post about Real Estate SEO.

3. Video Marketing

Video marketing has become increasingly popular over recent years due to its ability to capture attention and convey information quickly and effectively. As a real estate company, video marketing provides an opportunity for you to showcase properties visually and highlight unique features that may not come across in static images or text descriptions.

Platforms such as YouTube and Vimeo provide opportunities for companies to create video content that can be shared across multiple channels including social media, email campaigns, and even embedded within property listings on popular real estate websites like Zillow or Trulia. Plus, if you can develop the right audience for your videos, you can land some surprising deal. My client, Tom Bacon, tried this strategy for his Sacramento commercial real estate firm and saw an influx of inquiries.

Creating high-quality video content doesn’t have to be expensive either — simple smartphone videos showcasing properties or virtual tours can be just as effective at capturing attention while keeping costs low.

Don’t Wait to Get Started

Advertising plays an important role in attracting new clients and growing your real estate business. By utilizing social media advertising targeting specific demographics based on factors such as age, location, etc., focusing on SEO optimization strategies like creating high-quality content optimized for relevant keywords related specifically towards local areas where you operate; then finally embracing video marketing techniques showcasing properties visually while highlighting unique features via platforms like YouTube or Vimeo; these three methods offer some of the best ways available today when it comes time promoting any given real estate business!