As a real estate company owner, you are always looking for ways to stand out from the competition and attract new clients. One of the most effective ways to do this is through online advertising. …

In 2022, it seems like website builders are a dime a dozen. I can’t keep track of all of the new options that keep appearing. However, with 12+ years of experience in the web development world, it only takes a minute to see that some platforms are lacking. I often…

Earning links for a website is one of the most difficult things you have to do to grow organic traffic. While you can control your own site’s content, its technical SEO aspects including pagespeed and things like internal links, earning links from other websites is not an easy thing to…

When you’re ready to buy a new home, your real estate agent will tell you to have the home inspected by a qualified inspector. A home inspector can be as easy-going or as thorough as you want depending on the price and what needs to be inspected. …

As someone who has moved a few times in my adult life, starting out in Salt Lake City, moving to Denver and then to Sacramento, there’s always a question of when is the right time to relocate? I personally think there are a lot of considerations that go into the…

Every well-built real estate website is configured with MLS listings from a 3rd party IDX provider. IDX, short for internet data exchange, is the technology used to pipe in data from a regional MLS database. Despite the type of content management system a website is built on, an IDX plugin…

Google My Business is a completely free tool offered by Google to allow businesses to post their information online in search engine result pages. The information, including business services, hours of operation, location info and real customer reviews, displays prominently in Google’s local 3-pack of organic results. Claiming of Google My Business Page To get started…

Product Listing Ads (PLA) are a type of ad unit used in the Google Ads network. The ad is based off of product data rather than free-text headlines and descriptions, and gives midsize online retailers the ability to showcase their products among bigger e-commerce companies. How Did PLAs Get Started? In ~2010 Google was allowing…